MY ROLES

Creative/Art Direction, Visual Identity, Editorial Photography and Design, Branding Design, Stationary System

Rory Beca Clothing is a Los Angeles-based contemporary, collection-driven women’s clothing line. The indefinable quality that makes the Rory Beca brand special is Rory herself. She lives in Santa Monica Canyon near the beach, rides her bike to the farmers market, bakes, travels, and has a joy for living. This joie de vivre is captured in her collection.

Rory Beca was in search of who their “girl” was. They, as a brand, had a lot to say but weren’t sure how to express it. My role was to mine that gold within the owner and have her loves and desires reflected in the brand. I served as Creative Director of their brand and handled their entire 2015 re-brand in multi-platform, multi-channel sources.